Kasra Haghdoust · Graphic designer

I turn ideas into logos

Minimal shapes, bold colors and a lot of triangles. This is the story of how an industrial designer became everyone’s favorite graphic designer.

Who I am

I’m Kasra, a visual designer based in Iran.

Born in 1992. I studied industrial design at Tabriz Islamic Art University, and although my degree says industrial designer, everyone knows me as a graphic designer.

Read my story
Hello.

Hello.

Chapter one · From objects to images

At university I learned how things are made: proportion, material, the way a hand holds an object. Somewhere between sketches of chairs and lamps, I realised the part I loved most was the flat drawing on the page — the shape, the color, the logo on the side of the box. So I kept drawing.

Minimal at heart

Less, but louder

I am a huge fan of minimal art and 2D design, yet colorful illustration is what pulls me in. I spend part of every day looking for new art and new ideas, so the work never stands still.

Say hello
GRAPHIC DESIGNER · BORN 1992 · TABRIZ · IRAN ·

The road so far

  1. 1992

    Born in Iran

    A childhood of game consoles, cartoons and pencils.

  2. Tabriz

    Industrial design

    A bachelor’s degree at Tabriz Islamic Art University: form, proportion and how things are made.

  3. 2017

    The first brands

    Black Army, Liana Laser and Zhakar Handmade: the first full identities, from logo to mug.

  4. 13 marks

    A logo collection

    Persian calligraphy, square Kufic, pixels, a willow and a palm — each drawn in color and in one grey.

  5. Triangles

    Low poly portraits

    Shajarian, Shamlou, Entezami, Gilmour — and his mother, his friends and himself, built from flat triangles.

  6. 2021

    Into the blockchain

    Low poly animals and imaginary planets minted as NFTs on Hic et Nunc, Kalamint and OpenSea.

  7. Today

    Kasra Design Studio

    Taking on brands, books, games and people who want to be seen.

Five words I keep coming back to

Minimal. Colorful. Low poly. Pixel-perfect. Persian at heart.

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Seven chapters of work

Formal collections · 36 pieces

Corporate identity

A logo is only the first word. Business cards, envelopes, cups, bags, signs and packaging have to speak the same language, so a brand feels like one person wherever you meet it.

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Corporate identity

Logo collection · 26 pieces

Logos

Thirteen marks, each drawn twice: once in full color, and once in a single grey to prove it still works without help. Persian calligraphy, pixels, leaves and palm trees, all reduced to what matters.

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Logos

People · 16 pieces

Low poly portraits

Faces built from hundreds of flat triangles. Some are legends — Shajarian, Shamlou, Entezami, David Gilmour — and some are the people closest to Kasra: his mother, his friends, himself.

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Low poly portraits

Behind the scenes · 9 pieces

Low poly, step by step

Every portrait starts as a net of thin lines over a photograph. Then, triangle by triangle, each one is filled with a single flat color until the face appears.

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Low poly, step by step

Future · 35 pieces

NFT

Low poly animals, imaginary planets and a herd of crystal beasts reflected on black glass — minted on Hic et Nunc, Kalamint and OpenSea.

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NFT

Simple thoughts · 21 pieces

Illustration

Game controllers, skateboards, Woody and Buzz, a pixel mushroom and Sonic: the things a kid of the nineties grew up with, drawn flat, bright and clean.

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Illustration

Print · 2 pieces

Pop art

A portrait cut into bold shards of color, in the WPAP style: hard edges, no gradients, and colors louder than life.

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Pop art
One pink triangle, a whole identity

Brands drawn by Kasra

ARX Company · one colorARX Deco · one colorBeauty Bar · one colorGolden Canvas PMU · one colorDava Doctor · one colorHaj Gadget · one colorLafik · one colorMotaf · calligraphy · one colorMotaf · Kufic · one colorMotaf · Kufic, light · one colorWonder Skull · one colorZhakar Handmade · one colorKasra HaghdoustKasra Haghdoust

Chapter three · Triangles

POLY

Then came the faces. Hundreds of flat triangles, each with one color, add up to a smile, a frown, a lifetime.

Drag to fill in Shajarian

Every triangle filled
The net of lines
The net of linesEvery triangle filled

How a portrait is made

  1. Choose the photo

    Step 1

    Choose the photo

    A face with strong light and shadow gives the triangles something to say.

  2. Draw the net

    Step 2

    Draw the net

    Small triangles where the face changes fast — eyes, lips — and big ones on the shoulders.

  3. Fill, one by one

    Step 3

    Fill, one by one

    Each triangle takes a single color picked from the photo underneath.

  4. Let it breathe

    Step 4

    Let it breathe

    A background color, a frame, a quote — and the portrait is ready to print.

Low poly portraits

Faces that shaped me

Singers, poets and actors I grew up with, next to the people I love most.

All portraits
David Gilmour
Helia
Kasra, by himself
Nasim
Gilmour triptych on the wall
Ahmad Shamlou
Ezzatollah Entezami
Khosrow Shakibai
Mom
Nima
Saghar
David Gilmour, framed
Kiana
Najafi
“The trick to having a happy life…”, framed
Mohammad-Reza Shajarian

Chapter four · Play

Simple thoughts

Controllers, skateboards and cartoon heroes, drawn flat and bright.

Move your mouse over the title

  • DualSense, white
  • To infinity and beyond
  • Pixel mushroom
  • Reach for the sky
  • Skateboard, top view
  • Moods, pink

Illustration

A deck of childhood heroes

Scroll and the pile spreads out.

PlayStation pad on orange

PlayStation pad on orange

Skateboard on cyan

Skateboard on cyan

Xbox pad on yellow

Xbox pad on yellow

Moods, green

Moods, green

Joy-Con in neon

Joy-Con in neon

Buzz, the sketch

Buzz, the sketch

Woody, the sketch

Woody, the sketch

  • Planet DV-1958Planet AY-1989Planet HE-1990Planet KS-1992
  • Planet MI-1962Planet SG-1990Planet TR-1988Planet ZH-1966

NFT

A small solar system

Eight imaginary planets, each with a code name and a year.

See every NFT

The portfolio in numbers

145

Pieces in this portfolio

13

Logos

16

Low poly portraits

35

NFT pieces

What this portfolio is made of

Each kind of work as a share of this portfolio.

  • Corporate identity25%
  • Logos18%
  • Low poly portraits11%
  • Low poly, step by step6%
  • NFT24%
  • Illustration14%
  • Pop art1%
Pop art portrait, final
Pop art portrait, final
Motaf in gold
Motaf in gold
Wonder Skull cups
Wonder Skull cups
Pop art portrait, first cut
Pop art portrait, first cut
Wonder Skull coffee bags
Wonder Skull coffee bags
Gilmour triptych on the wall
Gilmour triptych on the wall
Golden Canvas cards
Golden Canvas cards
“The trick to having a happy life…”, framed
“The trick to having a happy life…”, framed

Chapter six · Print

Louder than life

Pop art, gold foil and coffee cups: the work leaves the screen.

Logo · Identity · Illustration · Low poly · NFT
Kasra Haghdoust
Less, but louder

Hire me

Like my work? Write to me about your brand, your book cover or your portrait. I’ll be happy to work with you.

Have a brand that needs a face?

Logos, identities, illustrations and portraits. Tell Kasra what you are making, and he will tell you how it could look.

© Kasra Haghdoust · Kasra Design Studio