Formal collections · 36 pieces
Corporate identity
A logo is only the first word. Business cards, envelopes, cups, bags, signs and packaging have to speak the same language, so a brand feels like one person wherever you meet it.
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Kasra Haghdoust · Graphic designer
Minimal shapes, bold colors and a lot of triangles. This is the story of how an industrial designer became everyone’s favorite graphic designer.
Who I am
Born in 1992. I studied industrial design at Tabriz Islamic Art University, and although my degree says industrial designer, everyone knows me as a graphic designer.
Read my story
Hello.
Chapter one · From objects to images
At university I learned how things are made: proportion, material, the way a hand holds an object. Somewhere between sketches of chairs and lamps, I realised the part I loved most was the flat drawing on the page — the shape, the color, the logo on the side of the box. So I kept drawing.
Minimal at heart
I am a huge fan of minimal art and 2D design, yet colorful illustration is what pulls me in. I spend part of every day looking for new art and new ideas, so the work never stands still.
Say hello
1992
A childhood of game consoles, cartoons and pencils.
Tabriz
A bachelor’s degree at Tabriz Islamic Art University: form, proportion and how things are made.
2017
Black Army, Liana Laser and Zhakar Handmade: the first full identities, from logo to mug.
13 marks
Persian calligraphy, square Kufic, pixels, a willow and a palm — each drawn in color and in one grey.
Triangles
Shajarian, Shamlou, Entezami, Gilmour — and his mother, his friends and himself, built from flat triangles.
2021
Low poly animals and imaginary planets minted as NFTs on Hic et Nunc, Kalamint and OpenSea.
Today
Taking on brands, books, games and people who want to be seen.
Five words I keep coming back to
Formal collections · 36 pieces
A logo is only the first word. Business cards, envelopes, cups, bags, signs and packaging have to speak the same language, so a brand feels like one person wherever you meet it.
Open the collection
Logo collection · 26 pieces
Thirteen marks, each drawn twice: once in full color, and once in a single grey to prove it still works without help. Persian calligraphy, pixels, leaves and palm trees, all reduced to what matters.
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People · 16 pieces
Faces built from hundreds of flat triangles. Some are legends — Shajarian, Shamlou, Entezami, David Gilmour — and some are the people closest to Kasra: his mother, his friends, himself.
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Behind the scenes · 9 pieces
Every portrait starts as a net of thin lines over a photograph. Then, triangle by triangle, each one is filled with a single flat color until the face appears.
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Future · 35 pieces
Low poly animals, imaginary planets and a herd of crystal beasts reflected on black glass — minted on Hic et Nunc, Kalamint and OpenSea.
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Simple thoughts · 21 pieces
Game controllers, skateboards, Woody and Buzz, a pixel mushroom and Sonic: the things a kid of the nineties grew up with, drawn flat, bright and clean.
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Print · 2 pieces
A portrait cut into bold shards of color, in the WPAP style: hard edges, no gradients, and colors louder than life.
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Chapter three · Triangles
Then came the faces. Hundreds of flat triangles, each with one color, add up to a smile, a frown, a lifetime.



Step 1
A face with strong light and shadow gives the triangles something to say.

Step 2
Small triangles where the face changes fast — eyes, lips — and big ones on the shoulders.

Step 3
Each triangle takes a single color picked from the photo underneath.

Step 4
A background color, a frame, a quote — and the portrait is ready to print.
Low poly portraits
Singers, poets and actors I grew up with, next to the people I love most.
All portraits















Chapter four · Play
Controllers, skateboards and cartoon heroes, drawn flat and bright.
Move your mouse over the title






Illustration
Scroll and the pile spreads out.








Crystal animals and their reflections, on OpenSea.

Twelve low poly heads, each with its token number.

Worlds that exist only in pixels.

Gold and amber, in a hundred facets.

Marble swirls of pink and black.

Standing between two pillars of light.

Bear market, as a sculpture.








NFT
Eight imaginary planets, each with a code name and a year.
See every NFT145
Pieces in this portfolio
13
Logos
16
Low poly portraits
35
NFT pieces
Each kind of work as a share of this portfolio.








Chapter six · Print
Pop art, gold foil and coffee cups: the work leaves the screen.
Like my work? Write to me about your brand, your book cover or your portrait. I’ll be happy to work with you.
Logos, identities, illustrations and portraits. Tell Kasra what you are making, and he will tell you how it could look.